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f’REAL! Foods

2Plus2 teamed with f'REAL! in a website redesign to reflect the growing company's new direction while maintaining core values. The result is a fan-based website that encourages community and the love of milkshakes.
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f’REAL! Foods - Consumer Fan Website
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A fresh look-and-feel for the site integrated elements from product packaging to create visual continuity across media. We added new features encouraging fan-based involvement with the "Peek Under the Lid" and "Say Cheese" sections. In "Peek Under the Lid" fans are invited to submit under-the-lid messages that may be selected and used with actual product. In "Say Cheese" fans are invited to submit pictures of themselves and friends enjoying f'REAL! milkshakes.