By Cathy Dew
Established Bay Area Web Developers launch redesigned media-rich corporate site for IFTI and nabs Top 10 Kentico Site of the Month.
EMERYVILLE, CA, October 17, 2017 – 2Plus2 Partners announces recognition and a Top 10 Site of the Month award for the recently launched website for IFTI, the largest and most reputable concrete moisture testing company in North America. In a union of technology, creativity, and industry-leading content management software, the new website positions IFTI as experts and thought leaders in their field.
IFTI selected 2Plus2 for the website redesign due to their specific blend of technology and right-sized solutions for content management and marketing tools. User-centered solutions are 2Plus2’s bailiwick. The ability to reliably publish up-to-date content while maintaining brand consistency was one of IFTI’s top requirements for the redesign. Updating the mobile experience was also a key initiative.
"It's great working with web development partners, 2Plus2," said IFTI Project Manager, Nate Tussy. "They kept us focused, delivered a great product, and met our deadline. We look forward to future development with 2Plus2," added Tussy.
Kentico’s out-of-the-box marketing tools is another bonus for IFTI and provides the company growing room in marketing efforts. From content personalization to automation to email marketing to integrated campaign management and even A/B testing, Kentico provides the ability to structure and automate marketing campaigns specifically to audience needs. Whether it’s auto scheduling social media posts or full-on lead generation, Kentico can be configured however you need. That’s where working with Kentico Gold Partner 2Plus2 really paid off.
The Kentico Gold Partner status represents the highest level of Kentico Partnership and is reserved for partners who have demonstrated deep knowledge of the Kentico platform. “Aligning the experience on a phone with the professionalism and expertise of IFTI as a company was a critical component of this effort,” says Cathy Dew, CEO and Information Architect at 2Plus2. “Everyone expects to be able to do just about anything on their phone these days,” Dew added.
Kentico’s Top 10 Sites of the Month recognizes 2Plus2 and IFTI for the dual commitment to achieving exceptional digital marketing across all channels. You can visit the new website at www.ifti.com.
To learn how 2Plus2 can solve your business problems, contact:
Cathy Dew, CEO, 2Plus2 Partners
ABOUT 2PLUS2 PARTNERS
2Plus2 is one of the leading web development firms in the Bay Area. They are Kentico Gold partners, SharePoint experts and leverage a disciplined business process analysis methodology called DeliveryPlus. Their process ensures they analyze the problem, design the solution and create an awesome experience for the user, regardless of the device. Behind the scenes is backend coding that is effective and efficient. It’s what inspired their guarantee – “Real Results. Every Time.” With enormous pride in their developers and in the work that they do, 2Plus2 places a premium on client relationships and gauges their own success by how they help their clients achieve theirs.
Kentico EMS’ rich selection of out-of-the-box web parts, easy customizations, and open API quickly gets websites operational. The all-in-one platform combines a full set of integrated solutions, including Online Marketing, E-commerce, Online Communities, and Intranet and Collaboration. Kentico EMS allows you to manage contacts and campaigns, track the customer journey, provide global E-commerce functionality, and measure and analyze the results to create and manage customer experiences easily in a dynamic business environment. Kentico Cloud is the cloud-first headless CMS and digital experience platform. Users can manage structured content for multi-channel delivery, use the API-first CMS to display that content on any website or device, and track visitor interactions to personalize the digital experience. Kentico has 1,000 digital solution partners and powers 25,000 websites across 100 countries.
ABOUT INDEPENDENT FLOOR TESTING & INSPECTION (IFTI)
IFTI is the leading independent concrete moisture testing company in North America, providing the most comprehensive and reliable moisture testing solutions available. With tens-of-thousands of tests performed for hundreds of customers over the past 20 years, they consistently save their clients $5 - $10 per square foot on flooring installations. As the industry leader and third-party specialist in concrete slab moisture testing, IFTI utilizes a proprietary process to deliver reliable data, assess risk, and provide a range of cost-effective and sustainable solutions. Through their ICRI certified teams and IFTI certified field technicians, they deliver timely, accurate information and risk assessment solutions across multiple commercial locations that save their clients from expensive moisture-related flooring failures and the use of costly moisture mitigation systems when they aren't truly needed. With their reliable information and expert solutions, IFTI’s clients never deal with floor failures again.