The initial project entailed working with the U.S. Composting Council (USCC) Compostable Plastics Task Force to develop resources that clarify, educate, and offer public agencies policy direction on managing compostable plastics in local solid waste programs.
The new website was well-received and CCREF obtained the first round of additional funding which they used to engage 2Plus2 to create a parent site and platform for a growing suite of online tools promoting composting and recycling. CCREF’s mission is to provide local governments with the information and resources needed to launch successful residential composting programs in their communities.
2Plus2 worked with the Compostable Plastics Task Force to develop a clever, easy-to-use toolkit to engage the community of cities and municipalities about compostable plastics. The toolkit is organized to provide resources and community engagement for all phases of a program lifecycle.
Working with CCREF, 2Plus2 created a brand family across all web properties. This continued previous work with US Composting Council (a CCREF partner) to design the CP toolkit for compostable plastics. The Curb-to-Compost (C2C) toolkit is a companion resource which features training videos on how to be a proper composter and a library of articles on building and maintaining a successful Curb-To-Compost program. The result is heightened interest and engagement in making composting work – as the community grows, so do the quantity and quality of the tools.