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Company

San Francisco Bay Area team of analysts, creatives, developers and strategists

 

We are a woman-owned and operated California corporation with a solid reputation and proven track record of success.

Our Story

2Plus2 partners

It all started 20 years ago when sisters, Cathy and Sally, opened up shop in an extra room of the house. In those days, we were eager to grow, willing to take on tough assignments, and most of all, learn. It was 1995 and our timing was perfect – we did well as budding entrepreneurs, tripling the size of the company in the first five years. We stayed focused on quality development and design projects, high-touch support and carefully cultivated client relationships – many of which remain today.

Through it all, we remain consistent, professional and quality-minded all with a team focus. With enormous pride in our developers and in the work that we do, we place a premium on client relationships and gauge our success on how we help you achieve yours.

We are one of the leading web development firms in the Bay Area and have been for a long time. This is in large part due to DeliveryPlus, our branded methodology that ensures we analyze the problem, design the solution and create an awesome experience for the user, regardless of the device. Behind the scenes is backend coding that is effective and efficient. It’s what inspired our guarantee – “Real Results. Every Time.”

Team

Cathy Dew

Cathy Dew, CEO + Information Architect

As CEO, Cathy believes in hands on leadership. An expert in information systems design and development, Cathy’s strength is in analysis, information organization, and interaction design. Trained as an architect, an artist, and a problem solver, she holds a BA in Architecture and Master of Science in Computer Information Systems, from the University of Florida. As President and CEO of 2Plus2 Partners, Cathy focuses the company on three strategic service lines – information design, business analysis, and web application development. Under her leadership, she directs the analytic design and consulting services for 2Plus2 Partners which led the project developments for clients such as Enlighted, CooperVision and the University of California Berkeley.

Areas of expertise: Strategy, Information Architecture, Certified Scrum Master, MS Office, Visio, UXPin

Anthony Baratta

Anthony Baratta, Chief Technology Officer

Anthony brings 25 years of computer IT experience, including network design, systems integration and administration,and Internet programming on front and back-end. He prides himself on understanding how the myriad parts of the Internet work together. For 2Plus2, Anthony stitches the interrelated IT parts together into a complete client solution. His technology fluency enables him to break down complex problems into scalable solutions and manageable automated tasks. In his spare time, Anthony is the Director of Coaching for Alternativo Futbol Club in Tracy, CA. During his tenure, the club has grown from 3 to 25 teams and is now the largest competitive soccer club in Tracy with 400+ players.

Areas of expertise: MS technical stack, DB design, integration, server setup, security

Sally Dew

Sally Dew, Creative Director

Sally brings an extensive experience in concept visualization and typography, where her strength lies in the developing details. She has strong knowledge of user experience (UX) methods, prototyping, design frameworks and color theory, and provides the creative direction for all development projects and website designs. Sally also keeps the team on track while continuously striving for the optimal and most intuitive experience possible. She holds a BA in Journalism, where she honed her attention to message and media guarantees expressive and compelling content and website design that is well documented and preserved in each project's style guides and interaction specifications.

Areas of expertise: Adobe Creative Suite, UXPin, Microsoft Office

Ruth Schleifer

Ruth Schleifer, Business Analyst

Drawing from years of experience and passion for her work, Ruth is a remarkable account manager and team lead. She takes the time to understand every client's objectives and insightfully leads her design team to each project's completion and each client’s satisfaction. Being on hand to ensure a smooth and successful implementation process is just one of Ruth’s many strengths. Following up with expert training and support is another. With Ruth on the project, everyone can breathe a sigh of relief knowing the path forward is clear and project success is imminent.

Areas of expertise: MS Office, MS Project, Visio, UXPin, CMS (editor)

Joe Lam

Joe Lam, Web Developer

With more than 13 years of experience in application, web and database development, Joe brings a unique and well-rounded skill set to the team. He is always willing to do a byte more and not a bit less to bring our projects to a successful implementation. In Joe's world of love for the binary digits, it is either a zero or a one and nothing in between. Joe is Kentico CMS Certified Developer and is technical architect for all culture and localization efforts.

Areas of expertise: MS technical stack, Certified Kentico Developer

Jasmine Lacebal

Jasmine Lacebal, Web Developer

Jasmine is our lead front-end developer with strong technical knowledge and problem solving skills. With her commitment to staying in front of web programming technologies, she expertly develops and enhances the aesthetics and functionality of our websites and online application projects. A graduate from the University of Oregon, Jasmine holds a B.S. in Computer & Information Sciences, with a special focus in Computational Arts & Multimedia. She is a Kentico CMS Certified Developer as well as well versed in SharePoint and other asp.net CMS tools. Her versatility across front-end and back-end systems make Jasmine a valuable asset to every project.

Areas of expertise: MS technical stack, Certified Kentico Developer, HTML5 and CSS 3, Bootstrap Framework, JavaScript, DNN Evoq

Doug Perine

Doug Perine, UI Web Developer

With 18 years of experience in graphic design and web development, Doug has a finely honed visual sense. His skills include graphic identity development as well as wire framing and HTML development for online apps. Recent experience includes the transformation of a comprehensive Learning Management System for a K-12 online application. His strong production skills along with his tenacity for getting it right and his ever-growing toolset make Doug a key member of our versatile team.

Areas of expertise: HTML5 and CSS 3, Bootstrap Framework, JavaScript