Work

International trade advisors go global with multi-cultural, multi-lingual website

Built on Kentico CMS, the site supports global marketing initiatives in nine languages managed by local editors. The website is engaging and represents country-specific culture and goals.

11
offices across Asia, Europe, the Middle East, North America and South America
25
number of Fortune 100 companies that are STTAS clients
50+
percent of non-English language page views
Client Ask

Establish a platform to enable Sandler & Travis Trade Advisory Services (STTAS) to create a consistent and coordinated presence for 11 offices in 9 languages across Asia, Europe, Middle East, North and South America.

Real Results

2Plus2 leveraged Kentico CMS platform to develop a series of content management tools and templates providing an easy-to-use interface for managing content worldwide. The CMS includes an active stream of news and trade publications that are published daily, weekly, bi-weekly and monthly. In addition, a Careers tool supports recruitment efforts through posting open positions by location, position and level.

With the new website, we now have a one-stop shop that not only provides a clear, compelling and current snapshot of STTAS’ capabilities, but also is easy to manage
Nancy Wollin, Chief Marketing Officer STTAS
One

Make your site truly mobile

Your audience expects to access your content and features anywhere, anytime, on any device. Responsive design optimizes your website content and interaction across all devices and platforms. Optimal design solves for mobile in conjunction with desktop resulting in streamlined template code structure.

Two

Invest in an extensible platform; future-proof your investment

Future-proof

With an industry-standard platform and toolset, you have the ability to evolve and grow with technology, which will certainly change – making your site future-proof.

Infinitely extensible

Kentico is more than a CMS (it can handle ecommerce, online marketing, online communities). And new capabilities are introduced with annual releases. With MicroSoft as a base, it is infinitely extensible.

A/B testing

Robust analytics tracking entry, exit and user paths provide the basics for tuning the website to better direct traffic – Kentico provides A/B testing to refine messaging.

Three

Keep your website fresh and provocative for your audience

You are in complete control of content creation and publishing so you can keep your audience informed, up to the minute, as events occur. Kentico CMS provides management over your entire website publishing life cycle including preset publishing and expiration. Workflow and custom code coordinate publishing to all digital touch points – from the website to social media outlets build your brand equity.

STTAS delivers an active stream of news and trade publications that are published daily, weekly, bi-weekly and monthly. Any news item can be tagged to be featured on the home page or a section main page. Workflow routes each items as needed including

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